For long, fans in places such as Guwahati, Hooghly or Patna would either wait for Hollywood DVDs to come out or look for alternative platforms.
The advent of multiplexes in small towns has been a game-changer, he said. But after the digitalization that multiplexes brought about, producers started releasing Hollywood films in India on the same date as the rest of the world and in case of movies like The Jungle Book, before the main release," he said. Any option works with that kind of population. “India, as a country, has a great geography and demography. Sampat attributes the rise in the share of Hollywood movies to the multiplex revolution. “Last year onwards, we have seen Hollywood contributing as much as 25% and dependence on Bollywood has dropped from 85% to 50%."Īlso read: Why Indian box office collections depend on who you ask “In 2005-06, Hollywood’s share of multiplex box office revenue in India used to be around 5% whereas dependence on Bollywood content used to be 85%," Sampat said. The film earned about ₹ 155 crore in India. The signs of a Hollywood resurgence in India started to emerge last year, with Vin Diesel’s action flick Fast and Furious 7, said Devang Sampat, business head, strategy, at theatre chain Cinepolis India.
The Jungle Book held its own against Shah Rukh Khan’s Fan, which hit the screens a week later and earned only ₹ 84.10 crore in box office collection. The former has managed ₹ 53.78 crore in India by now, while the Hindi film finished with ₹ 17.79 crore.Įarlier in the year, Hollywood releases such as The Jungle Book, Captain America: Civil War and Deadpool had beaten Hindi films released alongside them and set records with collections of ₹ 182.52 crore, ₹ 59.26 crore and ₹ 29.02 crore, respectively. For example, two weeks ago, supernatural horror flick The Conjuring 2 netted ₹ 5.25 crore on its opening day, compared with Amitabh Bachchan-starrer Te3n’s ₹ 2.61 crore.
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